This introductory workshop is designed to give Empowerment Academy participants a strong foundation in all things Tradepoint Atlantic. It includes a refresher on the company’s history, mission, and ongoing development efforts, as well as an overview of real estate development practices unique to Tradepoint’s operations. The day will include a guided property tour led by the Empowerment Academy team.

Participants will connect with one another and engage in interactive discussions with Tradepoint Atlantic’s senior project development team. The session will also set expectations for the Academy and introduce the program’s professional coaching component.

During lunch, participants will join a dynamic, interactive session on small business information technology — covering essential tools, common challenges, and practical strategies for managing tech needs as businesses grow.

Accessing capital remains one of the biggest challenges for M/WBEs and other historically disadvantaged businesses. This workshop will equip participants with practical tools to secure financing with confidence.

Topics include how to prepare business plans, financial documents, and what funders look for. The session will explore a wide range of funding options—traditional loans, grants, bonding programs, and alternative models—with a focus on the construction industry. Real-world case studies will highlight how similar businesses have successfully accessed capital.

From invoicing to tax compliance, this workshop will help participants take control of their finances. Topics include accounting basics, time tracking, using accounting software, and understanding tax obligations.

Participants will gain tips on preparing financial statements, maximizing deductions, and staying compliant with state and federal tax laws. The session will also include guidance on working effectively with accountants and avoiding common financial pitfalls.

HR is at the heart of any successful business. This workshop covers hiring practices, managing teams, and using technology to streamline HR functions.

Participants will engage with workforce development partners and learn how to attract and retain a skilled workforce. The session also includes an overview of prevailing wage standards and other key compliance issues to help businesses remain competitive and compliant.

Legal issues can derail a business if not addressed early. This session will provide participants with foundational legal knowledge—covering contracts, intellectual property, business structures, and regulatory compliance.

Participants will leave better prepared to handle legal risks, work effectively with legal professionals, and protect their business from unnecessary liability.

Insurance and employee benefits are critical to business continuity and workforce retention. This session will walk participants through the types of insurance coverage small businesses should consider and how to design effective benefits programs.

The workshop will also explore how insurance and benefits contribute to business credibility, legal compliance, and long-term success.

Strong marketing tells your business’s story and connects it with the right audience. This session focuses on foundational marketing strategies and crafting a compelling brand narrative.

Participants will learn how to articulate their unique value proposition, build customer loyalty, and use storytelling to elevate their brand and drive growth.

The graduation event honors the hard work and dedication of Empowerment Academy participants and serves as a launchpad for their continued success.

In addition to celebrating achievements, participants will have the chance to network with Tradepoint Atlantic leadership, contractors, tenants, and government partners. This event marks both the end of the Academy journey and the beginning of exciting new opportunities for business growth.