The cohort will attend eight (8) workshops in total with each workshop led and moderated by a different team member or trainer. After each workshop, there will be an opportunity for cohort members to give feedback via an online survey on how the workshop went.
Welcome to Tradepoint Atlantic
This initial workshop is designed to provide Academy participants with a comprehensive understanding of all things Tradepoint Atlantic-related with the intent to refresh their knowledge and gain a solid foundation of the real estate development business practices here at Tradepoint Atlantic. Participants will also be afforded an opportunity to network with each other followed by an interactive session with Tradepoint Atlantic’s senior project development team. This workshop will also lay the foundation for and expectations of Academy participants.
Procurement & Business Growth Strategy
Understanding the ins and outs of construction management and procurement and navigating both topics effectively can affect your business’ success. The procurement process involves many essential steps that must be carefully managed to ensure successful project delivery. This workshop is designed to provide Academy participants with a comprehensive understanding of the procurement process including how to negotiate and manage supply chain logistics. Academy participants will gain essential knowledge and skills to navigate the procurement landscape with Tradepoint Atlantic, Baltimore County, and the State of Maryland, develop competitive proposals, and maximize their chances of securing contracts for their small businesses. Participants will gain a clear understanding of PRISM (Procurement Request Information System Management).
The Financing to Grow Your Business
As businesses expand, the challenges experienced by M/WBEs securing and retaining financing are well-documented. This workshop is designed to provide Academy participants with valuable insights and practical strategies for obtaining financing to grow their businesses. The best practices involved in securing financial resources include preparing a compelling business plan and understanding key considerations in securing funding. The workshop will also explore the various opportunities for funding in the construction industry as well as case studies of successful M/WBEs financing strategies.
Accounting and Back Office
Having difficulty invoicing in a timely manner? Tracking employee time properly? Need to up your accounting software game? Do you know what tax breaks your business might be eligible for? These questions and others are ones you need to ask! This workshop is designed to ensure understanding of accounting principles, concepts, and practices related to small businesses. Academy participants will gain essential skills and knowledge to interpret financial information and make informed decisions for business growth. This workshop is an opportunity to take a deeper dive into the best accounting practices and questions you should be asking your accountant.
This workshop is designed to provide Academy participants with a comprehensive understanding of the key legal considerations and requirements for operating a small business. Legal battles are time-consuming, costly, and detract from your business. Academy participants will gain essential knowledge to navigate legal challenges, protect their business interests, and ensure compliance with applicable laws and regulations. Additional topics will include contracts, trademarks, and copyrighting, among others.
Human Resources Management & Local Workforce Engagement
This workshop is designed to provide Academy participants with a comprehensive understanding of the fundamental concepts, best practices, and key responsibilities within the field of Human Resources (HR). Attracting and retaining the right talent can make or break your business. The right team can ensure success or send your business spiraling in the wrong direction. This workshop will focus on people management, hiring, and technology that makes these processes as straightforward and easygoing as possible. Additionally, participants will be introduced to strategic partners engaged in workforce development to ensure a well-trained labor force and learn about prevailing wage.
Marketing & Telling Your Story
Marketing skills mean the remarkable ability to tell stories, capture attention, and create meaningful connections between businesses and their clients. Every business needs to be able to explain what they do and how they are the best at it. Story telling is tough and often M/WBEs have some of the most incredible stories but are focused, rightfully so, on performing for their clients so they do not fully develop a marketing strategy. This workshop will provide Academy participants with the fundamentals of marketing concepts and strategies while enhancing their marketing knowledge and skills designed to build their narrative. Participants will gain essential insights into effective marketing techniques to promote products, attract customers, and drive business growth.
This workshop is designed to inspire and empower Academy participants to identify, evaluate, and seize opportunities for business growth as a result of the knowledge acquired and practiced during previous workshops. Participants will meet general contractors performing work on-site, discuss upcoming opportunities, and become prequalified for work at Tradepoint Atlantic. This is where the rubber meets the road!
The most important takeaway from the Empowerment Academy is not only the opportunities made available to participants but also the relationships they will build with trainers and other businesses in the Academy cohort. Those relationships are critical to continue developing. We will allocate resources and ensure that the training team reaches out to offer follow-up appointments for up to four weeks after the program.
- All Trainer
- Online or In-Person
- The Tradepoint Atlantic Empowerment Academy will pay for continued support from the cohort trainers
- MDSC to lead and follow-up through with sub-contractors